HOUGHTON, Mich. – Michigan Tech Athletics is partnering with Athlete's Thread, providing the nearly 400 NCAA student-athletes an exciting platform to showcase their own brand and to financially benefit from their Name, Image, and Likeness (NIL).
"Our NCAA student-athletes have been actively seeking opportunities to leverage their Name, Image, and Likeness, and our new partnership with Athlete's Thread presents an avenue for them to do that through an established and reputable company," Michigan Tech VP for Athletics and Recreation Suzanne Sanregret said. "This collaboration illustrates our commitment to assist our Huskies in building their personal brands. I'm thrilled to see our student-athletes create personalized apparel and look forward to our fans supporting our Huskies."
Student-athletes who opt into the program will earn royalties from the sale of co-branded apparel featuring their name and number, combined with the official Michigan Tech Athletics logo.
Athlete's Thread is a leading supplier of NIL merchandise, which allows student-athletes the ability to take advantage of opportunities to sell merchandise while using Tech's official logos and trademarks under current NCAA guidelines. Athlete's Thread works with more than 150 colleges and universities, providing over 18,000 athletes with high-quality merchandise and jerseys to leverage their own NIL rights and create their own brand.
As an approved licensee with Michigan Tech, Athlete's Thread will contract directly with interested student-athletes to design and create NIL-licensed products as well as launch personalized online stores. Among the items offered for purchase include: replica jerseys, sweatshirts, shirseys, and caricature designs with youth and adult sizing options. New gear featuring Michigan Tech student-athlete names, numbers, and likeness will be added continuously as they opt to sign with Athlete's Thread.
Athlete's Thread can be found online at AthletesThread.com. A link for Michigan Tech will be available as Huskies begin to register and create their individual accounts.
About Athlete's Thread
Athlete's Thread may be a new brand, but the people behind Athlete's Thread are not new to the licensed custom apparel industry. Athlete's Thread is within the Threadly Brand family, which encompasses Greek House, College Thread, Threadly, and Athlete's Thread. Threadly has been a company in the licensing apparel industry since 2013, and Athlete's Thread is the newest addition to the family, focusing on NIL merchandise for every athlete.
